.YOU MAY not realise it, but different fonts generate different emotions. Serif fonts, with little movements at the ends of letters, are actually frequently located in books as well as papers. They appear trustworthy as well as reliable. Sans serif font styles, which are plain, can show up modern-day as well as casual. Visual uniformity offers readers a sense that they know where they stand up it assists to construct trust fund. In the case of The Economic expert, it prepares the shade for our writing.