.NEARLY ONE BILLION individuals are directing their votes in India's general election. It is actually the greatest autonomous physical exercise in history-- and also could also be actually the absolute most pricey. Investing is assumed to connect with 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Research Studies (CMS), an Indian non-profit. That will be actually much more than double the volume invested in the previous vote-casting in 2019 and also also surpass the cash money sprayed in The United States's governmental political election in 2020. Why carry out Indian political gatherings invest such large amounts?